What’s SEO in 2021 – Unlearn and Learn
SEO 2021 definition: Gain free web traffic from search engine by improving page experience to your target audience, such techniques included, but not limited to technical, editorial and publicity optimisation.
Yes, if I keep quoting old school definition out in the internet, I feel like it’s not all about SEO nowadays.
So, what is exactly SEO?
SEO stands for “search engine optimisation.”. The process included three key pillars:
- Technical SEO: It concludes all technical works to improve the user’s page experience.
- Onpage SEO: It concludes all works related your content optimization
- Offpage SEO: It concludes all works related to your website’s reputation and popularity
How Search Engine works, be exact
Search engines, like Google, deploys crawling agent (a.k.a. spiderbot) to scrape webpages from different source to perform analysis and matching user’s queries for information. The sole KPI for Google is the relevancy, because she believes user experience is the most important factors that keep people use Google. Google updates the ranking algorithm frequently to keep up with the internet trend and fighting against hackers and spammers, whom identified as factors that hurts user experience.
Why SEO is Important?
Higher ranking of keyword tends to gain more traffic. From many studies shows top page of search engine result could drive 70%+ of keyword search volume to the result pages. Business value becomes very obvious reason that we look for high ranking of our target keywords. That’s why SEOers carry out many studies to understand how search engines rank keywords and how we could hack to the top page, even the top position.
Learn SEO in a New Way
We’ve designed a new course that combine the visual e-learning methodology, with update knowledge to enable you to learn faster than ever. The first course is SEO Vital. It cuts all the crap and straight into the points what’s important to you in 2021. We offers a FREE live data dashboard alongside with explanation. This course is not about learn and forget, instead we encourage you can learn and apply faster with any topic you learn here.